Journal
Notes for collectors
Candid writing on buying, selling and keeping fine watches in Dubai — the questions clients actually ask, answered the way we answer them in the room.
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Guide
Is it cheaper to buy a Rolex in Dubai? The 2026 price comparison
Often, yes — and here is exactly why. VAT of 5%, tourist refunds, and one of the world's deepest secondary markets. A candid guide from Maison Swiss.
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Guide
How we authenticate a Rolex: the Maison Swiss 12-point protocol
What a professional actually checks before buying a Rolex — the full Maison Swiss 12-point authentication protocol, explained step by step.
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Guide
The visitor's guide to VAT refunds on luxury watches in Dubai
Yes — visitors can reclaim most of the 5% VAT on a watch bought in Dubai. How the airport refund works, what to bring, and the mistakes to avoid.
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Guide
The Rolex waiting list in Dubai, explained — and the collector's alternative
Why the waiting list exists, how allocation really works at authorised dealers, and the collector's alternative: unworn examples, available today.
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Guide
How to sell your Rolex in Dubai — privately
A candid guide to selling a Rolex in Dubai: how valuations really work, what a full set adds, and how to sell privately with same-day settlement.
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Guide
Are pre-owned Patek Philippe watches a good investment? The UAE view
An honest answer from a Dubai dealer: which Patek Philippe references hold value, which don't, and how the UAE market changes the mathematics.
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Guide
Royal Oak vs Nautilus: which holds its value better?
Two Genta icons, one question every collector asks. How the Royal Oak and the Nautilus behave at resale — and what actually decides the answer.
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Guide
Full set vs watch only: what box & papers are really worth at resale
How much do box and papers really add at resale? A dealer's candid guide to the full-set premium — and when a watch-only piece is the smarter buy.
Forthcoming
- Grey market vs authorized dealer in Dubai: an honest guide
- Why Dubai is the world's capital of Richard Mille
- Dubai Watch Week 2026: a collector's preview
- The Eid gifting guide: timepieces that become heirlooms