The red-and-blue bezel is where the GMT-Master story began — commissioned for the jet age, worn across a million miles of Pan Am routes, and reborn in 2018 as the 126710BLRO with its two-tone Cerachrom bezel and Jubilee bracelet. The “Pepsi” is not a variant of the GMT-Master; it is the GMT-Master, and steel examples remain stubbornly unavailable at retail.

This 2024 example is unworn: protective seals as delivered, bracelet unsized, guarantee card matching. The calibre 3285 brings the Chronergy escapement and a 70-hour reserve to a design whose silhouette has barely changed in seventy years — which is rather the point.

For the collector who travels — or simply appreciates the most storied complication Rolex makes — an unworn Pepsi with the full set is the configuration to secure.

Like new and complete, exactly as it left the authorised dealer, with factory protective stickers in place and the bracelet unsized. Offered with its original box, matching guarantee card, and booklets.